Public Relations Degree

Public Relations

Associate of Arts Degree

(STATE CODE 32244)

Also see Journalism for a different AA degree option.

Associate Degree requirements must be completed with a cumulative grade point average of 2.0 (C) or better.

PROGRAM INFORMATION

Public relations courses are taken by those planning careers in public relations, marketing, journalism and business. Because of its emphasis on clear and creative writing, the field of public relations is also popu­lar among advertising students. Students will learn how to recognize news, conduct interviews, develop relationships with the media and to organize and execute campaigns. The use of photography, multime­dia, graphics and marketing is also explored in this multidisciplinary certificate/degree. Special emphasis is placed on meeting deadlines and accuracy.

TRANSFER STUDENTS

Completing the Associate Degree does not necessarily meet the university-admission requirements for transfer. An Associate Degree is not a requirement for transfer to either the CSU or UC campuses. Private and out-of-state colleges and universities have unique transfer requirements. However, if you would like to transfer to a university and earn an associate degree, early educational planning can make this goal achievable. You should meet with a counselor early in your studies to develop an Educational Plan that fulfills both transfer requirements and associate degree requirements.

See page 48 of this catalog for more information on transfer requirements and resources.

PROGRAM LEARNING OUTCOMES

Upon completion of this program, students will:

  • Analyze the effectiveness of persuasive communication in terms of various mass media.
  • Apply public relations communication theory in order to create essential public relations tools including news releases and strate­gic public relations plan for a client.
  • Formulate a publicity campaign using effective communication strategies.

MAJOR – REQUIRED COURSES

SUBJECT & NO. COURSE UNITS

JOURNAL 100 Social Values in Mass Communication. . . . . . . . . . . . . . . . . . . .3

JOURNAL 101 Collecting and Writing News. . . . . . . . . . . . . . . . . . . . . . . . . . . .3

JOURNAL 202 Advanced Newswriting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

PHOTO 101 Beginning Digital Photography . . . . . . . . . . . . . . . . . . . . . . . . . .3

PHOTO 20 Beginning Photojournalism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

MULTIMD 801/MEDIART 801 Multimedia Storytelling. . . . . . . . . . . . . . . . . . .3

PUB REL 1 Principles of Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

PUB REL 2 Public Relations Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

MARKET 1 Principles of Selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

OR

MARKET 21 Principles of Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

MAJOR – ELECTIVE COURSES

SUBJECT & NO. COURSE UNITS

Select a minimum of 6 semester units from the following:

BRDCSTG 10 Radio Programming and Production. . . . . . . . . . . . . . . . . . . . . .3

JOURNAL 108 Article Writing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

JOURNAL 185 Directed Study – Journalism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

JOURNAL 217 Publication Laboratory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2

JOURNAL 219 Techniques for Staff Editors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1

JOURNAL 220 Magazine Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

JOURNAL 251 Visual Communication in Mass Media. . . . . . . . . . . . . . . . . . . .3

MULTIMD 802 Introduction to Podcast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

PHOTO 49 A&B Advanced Photographic Digital Imaging. . . . . . . . . . . . . . . . . .6

PHOTO 102 Advanced Digital Photography. . . . . . . . . . . . . . . . . . . . . . . . . . .3

CAOT 82 Microcomputer Software Survey in the Office. . . . . . . . . . . . .3

MAJOR – TOTAL UNITS 4

GENERAL EDUCATION – REQUIRED COURSES

Students must complete one of the following General Education Plans:

LACCD GE LACCD General Education Plan . . . . . . . . . . . . . . . . . 21 units

CSU GE CSU GE Breadth Certification Plan. . . . . . . . . . . . . . . 39 units

IGETC Intersegmental GE Transfer Curriculum. . . . . . . .34-37 units

PUBLIC RELATIONS

Certificate of Achievement

(STATE CODE 33253)

PROGRAM INFORMATION

The Certificate Program is designed for students wishing to complete only the technical requirements of the Numerical Control Program­ming Associate Degree program, secure employment and possibly complete the Numerical Control Programming Associate Degree while employed and attending Los Angeles Pierce College part time. It is also designed to enable mechanical drafting, tool design, machine shop, and other majors to secure certification in Numerical Program­ming as a second area of expertise. The notes applying to the Associate Degree apply also to the certificate program. Courses may be taken in any sequence as long as the prerequisites and recommended prepara­tion coursework are met. However, the first five courses listed provide a possible entry-level employment package. Students working on this certificate program must meet each semester with R. D. Smetzer, NC.

GAINFUL EMPLOYMENT

To find information about the careers for which this certificate prepares you, the costs associated with the program, median debt accu­mulated by students completing the program, and time to completion, please visit the Gainful Employment Disclosure website at: http://www.piercecollege.edu/departments/cate.asp

PROGRAM LEARNING OUTCOMES

Upon completion of this program, students will:

  • Analyze the effectiveness of persuasive communication in terms of various mass media.
  • Apply public relations communication theory in order to create essential public relations tools including news releases and strate­gic public relations plan for a client.
  • Formulate a publicity campaign using effective communication strategies.

CERTIFICATE – REQUIRED COURSES

SUBJECT & NO. COURSE UNITS

JOURNAL 100 Social Values in Mass Communication. . . . . . . . . . . . . . . . . . . .3

JOURNAL 101 Collecting and Writing News. . . . . . . . . . . . . . . . . . . . . . . . . . . .3

JOURNAL 202 Advanced Newswriting. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

PHOTO 101 Beginning Digital Photography . . . . . . . . . . . . . . . . . . . . . . . . . .3

PHOTO 20 Beginning Photojournalism. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4

MULTIMD 801/MEDIART 801 Multimedia Storytelling. . . . . . . . . . . . . . . . . . .3

PUB REL 1 Principles of Public Relations . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

PUB REL 2 Public Relations Techniques . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

MARKET 1 Principles of Selling. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

OR

MARKET 21 Principles of Marketing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3

CERTIFICATE – TOTAL UNITS 8